Check out this Snapshot of the Current Google Cost Per Click Averages Relative to Generating a “Business Loan Lead”
CPC or PPC is only part of the battle as the Landing Pages need to be optimized for conversion. So if the website that the visitors are sent to is overwhelming, loads slow, or does not have a strong call to action the cost per lead will rise because it may take 10, 20, 30+ Visitors for even one person to complete your form or call in if the landing page is a mess.
The focus should not be on Cost Per Click or Even Cost Per Lead but on Cost to Acquire a New Client.
Even more important when running these campaigns on your own it is critical to find ways to monetize the leads that come in that would otherwise be ruled as “junk” or “underqualified” and just swept under the rug.
If you can find ways to monetize those leads the more successful and sustainable your Campaigns will be. Even if you are not targeting Revenues of Less Than $10-20K/Per Month, Rest Assured they will be coming in.
What you do with the undesirable leads is what will determine how long you will be able to sustain running these on your own.
It’s not a simple task and the execution of operating successful campaigns run deep. We offer Done for You Lead Generation Options and Ads Management to give you more control of your lead generation efforts. Contact Us to Learn More.