3 Starter E-Mail Templates for Business Loan Brokers that need Leads

Right now, getting Business Owners to reply or take action from your e-mail initiatives may be a frustration of yours.  E-Mail Campaigning is not a simple task, and requires and is not limited to creativity, strategy, e-mailing platforms(s) and deliverable e-mail data.

If you are experiencing brain fog when trying to create content for your Business Loan E-Mail Campaigns, below are some ideas of cold outreach content to help you get started.  We do not recommend using the exact phrasing below.  You should use the templates as a starting point, and add your own flavor to them.  From there, and with the right E-Mail Deployment Strategies, you can add a nice stream of Marketing to your outreach initiatives.

Please note, that when e-mail campaigning, it is important to have the appropriate ‘drips’ in place with unique content in order to send follow up emails based upon the activity of the recipient.   Also, when inserting CTA’s (Call-To-Action) Links, don’t just copy the URL and insert it.  Highlight the text and use the ‘Chain’ icon on your emailing toolbar to Insert the Link the Appropriate Way.  This is an example:  Schedule a Call with Lead Tycoons

Below are (3) E-Mail Templates to help you get started.

# 1 

Hi (Insert First Name),

I hope you are doing well. I am writing to see if there is any opportunity for us to help your business with working capital ? This is just based on what I have read about your company and not from any direct conversations.

If you’re interested in learning more, could we Schedule a Quick Call? (Insert Calendar Link – Highlight Your Text, Not a Straight URL)

We can talk more about the specifics and see what’s right for your business goals. Is this something that might potentially work for you or should I keep looking elsewhere? Let us know!

# 2 

Hi (Insert First Name),

We get it. You need a cash injection now and then to keep your business going. That’s why we offer Working Capital Loans – the same type of loans that companies use when they want to expand their operation or inventory.

We know you might not know what this is so let me break it down for you: We give businesses access to money upfront in return for payments back over time (usually on a daily, weekly, or monthly basis). We focus on your recent business performance, and not your personal profile.   How does that sound? Give me 15 minutes of your time (Insert Calendar Link) and I can tell you more about our process from Start to Finish.   This is not a long process, and we can have capital to you in as little as two days without any red tape. 

Let’s see if we’re a good fit for each other.  Please Schedule a Call at your convenience and we’ll put this in motion for you.

# 3 

Hi (Insert First Name),

We understand that you may need ongoing access to Working Capital Services. The good news is that we have you covered.  We can determine if we would be good fit with a 3 Minute Screening Questionnaire.  The other good news is that over 90% of Small Businesses are eligible for these services and we’re dropping in to let you know all about it.  We’re looking for reasons to get you capital, not reasons to discredit you like the traditional lending institutions do.

Our company was founded in ____ and we’ve been providing excellent service and quality business financing solutions since then. Our primary goal is to help businesses succeed by offering them alternative rates on a wide range of financing services such as Working Capital Loans, Lines of Credit, Equipment Financing or Merchant Cash Advances without all of the corporate red tape.  

If you are interested in our business funding products please feel free to give us a call at (insert phone number) – Don’t worry, we have representatives standing by so no need for long hold times.  If its more convenient for you,  Complete the Easy Screening Questionnaire (Insert Lead Form Link – Highlight Your Text, Not a Straight URL)so that we can get back with you promptly. 

We look forward to hearing from you soon!

We hope that you have found these starting points to be helpful and we hope that you are able to generate leads with your business loan e-mail campaigns.  If you need any assistance in your deployment, please Contact Us and we are more than happy to share our resources and service options with you.