Marketing Tips for Business Funding Brokers to Get More [MCA Leads]
At the start of the new year, all businesses push to achieve more! 2020 was a difficult year for most of us, but 2021 can be better! One of the ways you can make sure that this is the case is by getting more Merchant Cash Advance Leads. But how can do you achieve this? Read on to discover more about some of the different strategies you can use to generate more MCA leads so you can get access to new clients.
Improve your online presence with a good website and effective SEO strategy
There is no denying that we live in a digital world today. From doing our grocery shopping to checking our bank account statements, all of these activities have moved from being done in-person to being done online. The same goes for Merchant Cash Advance applications and applications for business loans.
Therefore, the obvious place to start when it comes to acquiring more leads is with your online presence. Do you currently have a website in place? If not, now is the time to create one. Your website needs to be professional and easy-to-use. It should be the perfect representation of your brand.
The user experience your website provides is important for a number of different reasons. Your website needs to evoke trust, ensuring that people feel like your business is one that can be counted on. In addition to this, providing a good user experience is not only important for the user but also for your visibility on the search engine result pages.
When someone searches for merchant cash advances or business loans, you want your business to appear near the top, right? This is where SEO comes in. An important part of SEO today is the usability of your website. If your website is slow and difficult to use, people will simply exit it and look elsewhere. This means that you have a high bounce rate, which is something that Google will consider when determining where your website should rank. If a lot of people are leaving your site quickly without taking any action, this states that they have not been satisfied with their experience, and Google will take this into account when ranking your business.
Not only do you need to consider the usability of your website when it comes to SEO, but you also need to ensure you’re incorporating keywords and links into your content. Keywords are those search terms that people will use when they are looking for products similar to yours. For example, they may look for “merchant cash advances” or “business loans in Florida.” Incorporating such phrases will help you to tell Google what your website is all about. This ensures that search engines will rank your website for those keywords, helping you to get more targeted leads.
If you do not have any experience in SEO, you may want to consider using the services of a professional marketing agency like Lead Tycoons. We will be able to make sure that your business is set-up effectively so that search engine bots can rank it effectively. Other important areas of SEO include meta information, guest posting, blogging, on-site web content, image tags, and much more. An expert SEO and marketing agency will be able to cover all of this for you so that you have nothing to worry about.
Make the most of outbound marketing to get more Merchant Cash Advance leads
Outbound marketing is a great way to make sure that you can get more MCA leads. There are plenty of different strategies that you can use, and we’re going to take a look at some of the most effective ones to help you to get a better understanding.
Entice people with a Free Consultation or Special Offers
There is only one place to begin when it comes to generating more Merchant Cash Advance leads, and this is by offering one-time offers and discounts. If there is one thing that we all like, it is getting a good deal!
Times have been hard over the past year. More businesses are suffering financially than ever before. If you are able to offer people the chance to take out a loan on better terms than they would usually be able to, they will be more tempted to find out more about your business and to make that all-important contact with you.
You should consider sending special one-off deals to people so that you can tempt them to use your services. You cant rack their responses to see how effective your methods are. This will help you to figure out what is working and what isn’t. After all, some deals and discounts will appeal to your customers more than others will. Figuring this out will help you to refine your campaign so that it can be as effective as possible.
Attend Virutal Industry Events and Tradeshows (COVID-19 Notwithstanding)
A lot of the marketing efforts that businesses rely on today are based online. However, this does not mean that traditional marketing methods do not have their benefits. Trade shows have been around for many years now, and for good reason; they’re highly effective.
Attending a trade show is a great way to get the word out about your company and to meet up with like-minded people. You could even sponsor a trade show. Sponsoring a big event will certainly help to get the word out abo t your company.
Embrace modern marketing methods with video advertising
Video advertising is something that has become highly popular in recent times, and the best companies today capitalize on an opportunity like this. Video is one of the most engaging types of content. People prefer videos because it is easy to digest the information. You can also evoke emotions in your viewers with video marketing.
The most obvious channel for video marketing is YouTube, yet there are plenty of others as well, such as Vimeo. You can upload video clippings with ease, as well as determining your target audience. Furthermore, you can run PPC video ads when using video marketing too.
So, what sort of videos are going to engage with people who may be interested in your products? Well, videos that explain how your service works is a good place to start. You can explain the criteria for your loan products, the different products you have available, how the repayments work, and so on. It is a good idea to have one idea for each video, as this will ensure everything is broken down into digestible information for your audience.
In addition to this, customer testimonial videos also work very well. This simply means getting your customers to put together videos raving about your service. This serves as social proof, reassuring your potential customers that you are credible and provide a great service.
Send out email newsletters to generate more leads for your business
Sending out newsletters via email can also help you to generate more leads for your business. Email newsletters present you with an effective method in terms of getting the word out about any of the new loan products that you may have available for potential customers.
You can use a CRM to manage your newsletters, ensuring they are effective and that the response to the campaign is efficiently tracked. One of the most difficult things about such campaigns is ensuring that people pay attention to your emails and do not simply hit the trash button. This shows why the subject of the email is so important. You need to create a subject that is going to entice people to open the email.
Cold calling is a traditional yet widely utilized method in the MCA Funding Marketplace.
Cold calling is undoubtedly one of the most conventional marketing methods when it comes to the business finance industry. It is considered a viable and necessary part of any outbound advertising strategy for companies today.
Of course, cold calling is not easy! A lot of people will immediately hang the phone up once they have answered and realized that you are calling them on behalf of a company. There are a lot of people who simply do not answer their phone to numbers that they do not recognize. Therefore, breaking this barrier and getting people to speak with you is always going to be the most difficult part.
There is a certain percentage of people that are going to be interested in what you have to say. This is why you need to carefully consider what you are going to say when you call the person in question and how you are going to get them to stay on the line. Using telephony software also comes recommended. This is important so that you can track your leads and handle them effectively.
If you hate the idea of Cold-Calling or are feeling burned out by it – we’ll put owners right on the phone with you with Our Real-Time Business Funding Live Call Program.
Use Pay-Per-Click (PPC) advertising to get more leads
Another solution that you can use to generate more leads is Pay-Per-Click advertising, which is commonly shortened to PPC. This involves the creation of an advert for your business. It’s paid marketing.
Setting up and running a PPC advertising campaign is pretty easy. One of the great things about setting up a PPC ad on Google is that you are only going to pay Google if someone clicks on your advert. Therefore, you do not need to pay for an advert that is not effective. Another benefit is that you can set a spending limit. This makes sure you do not end up spending more on your advert than you can afford to.
Lead Tycoons offers Ads Management at a Percentage Cost of your Marketing Spend. Contact Us to Learn More as this requires a Minimum Advertising Budget and Spend.
Use social media marketing
A final suggestion when it comes to outbound marketing is to capitalize on social media marketing. Every Merchant Cash Advance business will be familiar with the likes of Facebook and Twitter. There are so many people using social media today, and so this gives you a great opportunity to connect with people who may be interested in your services.
However, you need to ensure that you consider your approach with care when it comes to social media marketing. The first thing you need to do is consider what platform you are going to focus on. There are actually over 100 different social media networks today, and you certainly cannot focus on each and every one of them. Therefore, you need to choose two or three platforms to focus your efforts on. When selecting a platform, you need to consider where your target demographic is going to be. For instance, if you’re looking to target business professionals who are looking for business loans, LinkedIn is going to be an obvious choice.
Once you have decided what social media networks you are going to target, you then need to hone your strategy. Social media gives you the opportunity to show off your personality and to connect with potential customers so that loyal relationships can be created. You need to make sure that your brand’s personality comes across as warm and helpful. One thing you should never do is get into an argument with people on social media. If someone has a complaint about your business and they have chosen to express it on social media, you should try to rectify the issue. Even if you are unable to, this shows that you care about your customers and it will reflect positively on your business.
You can also take advantage of the option to boost your social media post should you wish. This is like posting an advert, although it is slightly different. Boosting a post means that you can pay a little bit extra to extend the reach of the post in question and get it in front of more people.
Eliminate the hard work and purchase relevant, quality leads for your business
Finding leads yourself can take a lot of time and effort. You then need to qualify the leads to determine the good from the bad. This is why it makes sense to purchase MCA leads, enabling you to take your business to the next level in a quick and efficient manner.
We can offer the leads you need, whether it is MCA leads, business loan leads, or any other type of Working Capital Leads. Our leads are targeted and of a high-quality, ensuring you have the best chance of getting results.
There are a lot of companies out there selling leads today, yet not all of them deliver high levels of quality. In fact, a lot of companies are known for providing leads that are irrelevant and/or dead-ends. When this happens, it can be incredibly frustrating! However, you do not need to worry about this when it comes to Lead Tycoons.
We specialize in business loan leads because this is our area of expertise. This has enabled us to compile the very best leads in the industry, which ensures that you’re going to experience a premium quality service with leads that are relevant and can help your business to develop.
What are the benefits of purchasing quality leads for your company?
- Buying business loan leads makes it easy for you to calculate ROI – One of the big reasons why buying leads makes sense is because you can make an excellent return on your investment, and it is easy for you to calculate the ROI. Discovering the true ROI with other marketing methods can be difficult. However, when buying leads, you pay a set amount for the lead, and then you try to turn the lead into the client. No matter what occurs, you will find it easy to attribute the money appropriately to the leads that you have purchased so you can determine how much profit this approach is bringing your company.
- You will get premium-quality, highly relevant leads – Another advantage associated with buying business loan leads is their level of quality. This is because you can capitalize on advanced databases, which makes it easy for you to outline specific criteria so that you’re presented with leads that are right for you and your business.
- You will be able to save a considerable amount of time – Finally, another benefit associated with purchasing leads is that you will save yourself a huge chunk of time. The process of reaching out to potential leads, gathering the necessary data, and communicating with the leads can take a huge amount of time. This is time that you can spend on other areas of your business, which is why it makes sense to allow experts in lead generation to do the difficult work for you.
Contact Lead Tycoons today to ensure you get more Merchant Cash Advance Leads in 2021
So there you have it: some of the different ways to increase your business funding leads in 2021. If you would like to purchase business loan leads so that you can have a more profitable year, please do not hesitate to get in touch with us today. We are accessible 24 Hours at 1-877-730-5323. Also, you can Schedule a Call or Contact Us at your convenience. We make it easy for you to Order Online as well, ensuring you get the leads you need quickly so that you can grow your business.